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BEGIN:VEVENT
DTSTART:20100914T183000
DTEND:20100914T213000
LOCATION:70 Memorial Drive,Cambridge,MA
SUMMARY:Rethinking Marketing: Inbound Marketing to Grow Your Business
DESCRIPTION:Today's potential customers seek information through Google, blogs and social media. Yet many businesses fail to capitalize on modern, inbound marketing techniques that take advantage of the way prospects seek out information. 
METHOD:PUBLISH
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