The economic downturn is hurting the profitability of firms in almost every industry.  Companies are downsizing and sales force budgets are being slashed. However, forward leaning sales leaders know that one of the most powerful growth engines in a downturn is boosting sales force effectiveness, and that doing so now can create unprecedented opportunities to position their companies for the future.
 
Drawing insights from his latest book, Building a Winning Sales Force, co-author Prabha Sinha will share his thinking on how companies can capitalize on the current economic chaos to transform their sales forces. Dr. Sinha – co-founder of ZS Associates, the largest sales force consulting firm in the world – will discuss sales strategies and tactics derived from helping hundreds of companies develop world-class selling organizations.
 
You will gain unique insight into the drivers of sales force excellence and practical ideas to create change within your sales organization immediately.

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